Today’s Business Line features an interesting interview with Paul Polman, CEO of Unilever.
From the reporting:
<quote>
Businessline: consumer habits in India are still not fully tuned to packaged foods. Will you wait for consumers to change their habits or will you …
Paul: No, no. We should drive people’s habits — there is no doubt in that. Knorr is a good example. It is changing people’s habits for a healthier diet. People are realising that the product is a healthier way of eating — so we have to create these habits……
<unquote>
I am left wondering whether we have a new breed of consumerist mandarins in the offing like our cultural tzars.
Yogi observes ‘Paul Polman talks like an artist should.Tragically he is not one. He is just a merchant who has picked up wires words (and hammers!?) .. unlike uni-size one word does not fit all’.
I agree with you Yogi. Nonetheless I do have this question coming up in my mind –
why should I buy packaged mango juice when I grow mangoes in my garden?
Yogi mutters, ‘when you are lazy and greedy as they hope you to become, you will sell your grove to builders as you are expected to. The world is indeed flat’.
The man has the last word on, well almost, everything!